Know your market before you bet a year on it
How big the market really is. Who you are actually up against. What people will pay. And what to do first — month by month, for a year.
Built for Australian founders — one-person companies and small teams. Stage one is free — no card.
Fine-tune it — buyer, stage, tone (all optional)
Where should the report go? Stage one is free — the email just holds your credits.
Sending to
Stage one takes about 4 minutes. All nine take about 20, because four of them go and read the web. Each one appears as it finishes, so you can start reading straight away. Each stage appears the moment it lands, so you can read your market sizing while the competitor scan is still running.
sourced the figure was found published — link included. estimated the engine calculated it — the arithmetic is shown. unknown nobody publishes it, so it isn't guessed.
🔧 needs product work flags anything marketing can't ship without a developer.
85%60%40% confidence = the stated chance the true value sits within ±25% of the figure. Under 50% means verify it before you put it in a deck.
Each stage builds on the one before it. Stop wherever you like — just the market sizing is 2 credits.
What you actually get back
A real piece of a real report — an Australian virtual-staging business. Not a mock-up.
| Value | Volume | |
|---|---|---|
| TAM | A$77.4m/yr estimated55% 484,000 new listings/yr (CoreLogic, annualised from 121,000 in the quarter to Jul 2024) × 4 staged photos × A$40 — the prevailing Australian list price | ~1,936,000 images/yr |
| SOM | A$0.27m in year one estimated45% | ~6,776 images |
| Player | Type | Revenue | Share |
|---|---|---|---|
| BoxBrownie.com | incumbent | unknown | unknown |
| StageAura.ai | direct | unknown | unknown |
| Republic Property Styling | substitute | unknown | unknown |
It found the physical stylist as well as the software — that's who the vendor is really choosing between. Private companies don't publish revenue, so it isn't guessed. That gap is the honest answer.
- Run Meta A/B test, kitchen vs lounge creative 🔧 small product change
🔧 Blocked until built: Meta pixel + conversion event
Marketing that needs engineering is flagged, and scheduled before the campaign month.
One report costs less than an hour of consulting
A full 9-stage report is 14 credits. Run only the stages you need — market sizing alone is 2. Stage 1 is free. Credits never expire. Prices are in Australian dollars. Cards outside Australia are charged the equivalent in their own currency.
FAQ
How is this different from asking ChatGPT?
Method, research and restraint. It runs a nine-stage sequence where each stage builds on the last, it reads the live web rather than recalling what it once saw, and it is forbidden from inventing figures — if a private company's revenue isn't published, you get "unknown", not a confident guess. A general chatbot will happily hand you a market-share pie chart it made up.
Can I put these numbers in a pitch deck?
After you check them — and the report is built so you can. Every figure is labelled sourced (with the link), estimated (with the arithmetic shown, so you can argue with it), or unknown. Every estimate carries a confidence percentage: the stated chance the true value sits within ±25%. Anything under 50% is telling you to verify it before an investor does.
What are the nine stages?
Research: 1 · Category and market size, TAM/SAM/SOM with volumes → 2 · Players, with each one's value, volume, share, products and proposition → 3 · Customers and what they can actually spend → 4 · Macro (PESTLE) → 5 · SWOT, synthesised from the four before it. Marketing: 6 · Proposition, pricing and channels → 7 · Three-year marketing plan → 8 · Twelve-month calendar → 9 · Step-by-step playbooks. Run all nine, or stop after any one — market sizing alone is 2 credits.
How long does it take?
About twenty minutes for all nine stages, because four of them read the live web. You won't sit watching a spinner: each stage appears the moment it lands, so you're reading your market sizing while your competitors are still being found.
Will it tell me what needs building?
Yes — that's usually what blocks a launch. Every marketing objective, calendar task and playbook step is flagged 🔧 when it needs product or engineering work, and says what must exist first. Months whose campaigns depend on unbuilt features are marked, so the build gets scheduled before the campaign. Stage nine ends with a plain-language brief you can send straight to a developer.
Is the copy ready to publish?
It's a strong first draft grounded in the research, not a finished asset. Read it before it goes live — especially anything that names a competitor.
My product changed. Do I need a new report?
If the market or the buyer changed, yes — that's the point. Positioning goes stale when the product moves, and each run is a fresh research pass rather than a cached answer.
What if it isn't useful?
Email us within 14 days and we'll refund any unused credits.